Research on the Correlation Between Customer Satisfaction and Electricity Revenue in Electricity Marketing
In today's power industry,the development and utilization of energy have made the already competitive market environment more dependent on customers and enterprises.With the development of society,customer needs have become diversified,and power companies are also taking targeted measures to improve service quality and customer satisfaction,in order to enhance customer loyalty and stabilize and increase electricity revenue.The achievement of this goal requires enterprises to think about how to improve customer satisfaction with the enterprise.In this context,customer satisfaction has gradually become a key indicator for measuring the success of enterprises.This study aims to explore the correlation between customer satisfaction and electricity revenue in electricity marketing.This study set up a questionnaire survey to collect and analyze data from multiple dimensions such as service quality,price fairness,corporate reputation,and cus-tomer service,and explore the relationship between these factors and customer satisfaction and electricity revenue.The results indicate that service quality and price fairness have a significant positive impact on customer satisfaction,while cus-tomer satisfaction has a direct positive impact on electricity revenue.Meanwhile,customer service plays an important bridging role between customer satisfaction and electricity revenue.This result indicates that in electricity marketing,im-proving service quality,implementing fair pricing strategies,shaping a good corporate image,and providing high-quality customer service are important measures to increase electricity revenue for power companies.
NETL
NSTL
万方数据
