The Developmental Countermeasure Research for Hechi Festival Tourism
Hechi city is rich in tourism resources, and it has advantages of developing festival tourism. but also appeared some typical problems,such as having the same theme, government leading over it to be needed while people were not participated in tourism movement properly, festival tourism did not obey market demand and the marketing management were not powerful in the right way. Aiming at these problems, the thesis considered that excavating festival tourism characteristics,strengthening market-oriented operation, expanding participation of people and innovating brand marketing will be the only correct method to make Hechi festival tourism develop on track.
The festival tourismDevelopmental countermeasureHechi city
NETL
NSTL
万方数据
维普
