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声音识别技术在电视广告监测中的应用研究

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电视广告是商家进行产品推广和品牌营销的重要途径,但存在监测难度大、数据统计滞后等问题,一直困扰着广告主.声音识别技术凭借其独特优势,为电视广告监测提供了一种高效、准确、智能化的解决方案.基于此,重点探讨声音识别技术在电视广告监测领域的应用原理、实现途径以及实际案例.通过详细分析某区域性乳制品企业的酸奶新品广告投放案例,展示了该技术在广告内容识别、播出监测及竞品分析等方面的巨大潜力.
Research on the Application of Voice Recognition Technology in Television Advertising Monitoring
Television advertising is an important way for businesses to promote products and brand marketing,but there are problems such as difficult monitoring and lagging data statistics,which have been bothering advertisers.With its unique advantages,voice recognition technology provides an efficient,accurate and intelligent solution for television advertisement monitoring.Based on this,this paper focuses on the application principle,realization approach and practical cases of voice recognition technology in the field of television advertisement monitoring.Through a detailed analysis of the case of yogurt new product advertising in a regional dairy enterprise,the great potential of this technology in advertising content identification,broadcast monitoring and competitive product analysis is demonstrated.

sound recognitiontelevision ad monitoringdeep learning

姜军华

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枣庄市有线广播电视传输中心,山东 枣庄 277100

声音识别 电视广告监测 深度学习

2024

电声技术
电视电声研究所(中国电子科技集团公司第三研究所)

电声技术

影响因子:0.259
ISSN:1002-8684
年,卷(期):2024.48(6)
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