Research on the Customer Satisfaction of Sportswear based on Online Reviews
Sportswear is quite potential in the apparel industry.Customer satisfaction is the key to its competitive advantage.This paper collects online review data to study customer satisfaction on sportswear.It is found that there are four major factors which can affect customer satisfaction.They are product quality,product function,product characteristics and platform service.Based on the analysis,some suggestions are put forward.
NETL
NSTL
万方数据
