The impact of Chinese residents'online shopping on the physical shopping behavior
With the continuous development and application of information technology,online shopping has emerged as a significant force,bringing immense economic potential.The convenience offered by online shopping,such as the ability to shop anytime,anywhere,and access to a vast array of products,is reshaping consumer habits and expectations.Despite the continued growth of online shopping,the role of physical stores remains significant.Physical stores offer tangible benefits that online shopping often struggle to replicate.These include the ability to see,touch,and try products before purchasing,as well as the immediacy of taking items home without having to wait for shipping.The relationship between online shopping and physical shopping remains a hot topic in academia.Although there have been relevant studies in China,most of them are based on the survey data from individual communities or cities,lacking large-scale and long-term systematic research from a national perspective.Furthermore,there is a lack of heterogeneous comparisons between different regions.Drawing on large-scale time utilization survey data of 29 provincial-level regions in 2017 and 2021,this paper analyzes the spatiotemporal evolution of online shopping behavior and physical shopping behavior of China's residents,and examines the influence of online shopping on residents'physical shopping behavior.The results show that:(1)There are significant spatial differences in the characteristics of residents'online and physical shopping behaviors.The standard deviation ellipse of online shopping and physical shopping behavior shows an obvious"northeast-southwest"distribution pattern,with the gravity center gradually shifting northward during the study period.(2)In 2017,online shopping had a significant complementary effect on physical shopping.But in 2021,both complementary and neutral effects coexisted.(3)There are significant differences in the impact of online shopping on physical shopping between urban and rural residents,and residents among different regions.There is also a coexistence of complementary effects and neutral effects.This paper clarifies the relationship between online shopping and physical shopping in China,provides an in-depth understanding of the changes of urban space in the internet era,and helps promote the spatial transformation of physical commerce.
time useonline shoppingphysical shoppingspatial and temporal characteristicsChina
NETL
NSTL
万方数据
