Research on Precision Marketing for Electricity Customers Under the Big Data of Electricity Marketing
Big data technology is gradually penetrating into the field of electricity,providing new technical guidance for electricity marketing.Electricity marketing can fully leverage the advantages of big data technology to achieve precise marketing for electricity customers.The article analyzes the power marketing model based on big data,explores the marketing modeling process in detail,and conducts in-depth analysis based on a case study of a power enterprise in Zhejiang Province carrying out power marketing.By mining the characteristics of power customers and analyzing power customer data,precise marketing suggestions such as safe electricity use,intelligent payment,and improving user satisfaction are formulated,in order to provide reference for relevant personnel.
NETL
NSTL
万方数据
