Practical Research on Innovation in Power Marketing Management Based on Big Data Environment
With the continuous development and popularization of big data technology,the power industry is facing unprecedented opportunities and challenges.In recent years,the electricity market has been fiercely competitive,with diverse customer service needs.Traditional electricity marketing methods have become increasingly difficult to meet business development needs.In this context,innovation in power marketing management has become an urgent need for industry transformation and upgrading.By utilizing advanced technological means in the big data environment,such as data analysis,intelligent diagnosis,and prediction,it is possible to quickly obtain market information,accurately grasp customer needs,and optimize marketing strategies,thereby promoting high-quality development,reducing operating costs,and improving customer satisfaction for power enterprises.
big data environmentelectric power enterpriseselectricity marketing managementfault diagnosisservice quality
NETL
NSTL
万方数据
