As a result of the development of the social economy and the increase of leisure time, people's tourism demand has become more and more strong as well as tourism planning more and more comprehensive. However, there' re still lots of questions in the operating of planning, which make that most of the tourism planning cannot be carried out thoroughly. The substance of tourism planning is to make up suitable tourism products. There are two investigations. One is about the resources and market of a tourism destination and the other is about the latent demand of tourism market and the suitableness of the resources. In this paper, the core content of tourism planning is defined by putting out suitable tourism products. But it doesn' t mean the end of the tourism planning. Actually the process of tourism planning is a developing process, which demands the planners focusing on the market changes,receiving the market feedback,adjusting the plan constantly and then putting out the latest products. In fact, the tourism product is a developing conception. With the development of Sci-Tech and enterprise strength, the tourism products should be enlarged along with the changes of the market demands. The paper comes up with different product exploiting programs, which are focused on the different stages of the product life cycle.
tourism planningcore contenttourism productthe product life cycledevelopment analysis
NETL
NSTL
万方数据
维普
