Spatial Pattern and Influencing Factors of Internet Word-of-Mouth of Night Culture and Tourism Consumption Areas in Chinese Cities
Night cultural and tourism consumption areas(NCTCAs)have become an important carrier to light up the city's night-time economic(NTE).Improving the consumption experience of NCTCAs is an effective way to promote the high-quality development of NCTCAs and release their economic potential.Based on the review data of NCTCAs and Ctrip travel platform a-bove the provincial level,this paper analyzes the spatial distribution characteristics of NCTCAs and their Internet word-of-mouth(IWOM)by combining nearest neighbor index and kernel density estimation methods,and further discusses the influen-cing factors of IWOM of NCTCAs based on Geodetector.It is found as follows.① The NCTCAs in China are mainly distributed in the southeast of Hu Line,and the different types of NCTCAs have spatial differences.② The IWOM of the NCTCAs is gen-erally good and presents a spatial pattern of"two poles and multiple cores".The high-value areas of IWOM are basically distrib-uted in the"diamond arrangement"area in east of Hu Line,while the core areas and sub-core areas are mostly located in the"T-shaped"development axis zone in China.③ Socio-economic factors such as urban consumption power,tertiary industry and population have a strong influence on IWOM of NCTCAs.Among them,total retail sales of consumer goods are the dominant factor,which together with the Baidu search index constitute the leading interactive factors of IWOM for various NCTCAs.Therefore,in the process of construction and development of NCTCAs,we should reasonably cultivate and lay out the economic growth poles at night,imorove consumer satisfaction and promote the formation of high-quality NCTCAs.
万方数据
维普
