Museums is an important carrier for promoting the deep integration of culture and tourism,and museum tourism is an important way to enhance youth's cultural self-confidence and national identity.Based on the stimuli-organism-response theory,this paper explores the relationship between museum tourism motivation,tourism satisfaction,cultural identity and national identity by collecting 654 college students'questionnaire,and uses structural equation model to test the hypothesis.It is found as follows.① Museum leisure,learning and emotional motivation have a significant direct impact on tourism satisfaction.Tourism satisfaction has a significant positive impact on cultural identity.At the same time,leisure motivation and learning motivation can directly affect cultural identity.Cultural identity plays an intermediary role between learning motivation and national identi-ty.② Museum tourism has a positive impact on college students'psychology through the chain structure of"tourism motivation→tourism satisfaction→cultural identity→ national identity".The study clarifies the psychological path for college students to strengthen national identity in the museum context,and highlights the role of tourism satisfaction and cultural identity.This study contributes to the understanding of the cultural and educational value of museum tourism,which is of great significance for young generation to strengthen cultural self-confidence and cultivate patriotic feelings.
关键词
博物馆旅游/旅游动机/旅游满意度/文化认同/国家认同
Key words
museum tourism/tourism motivation/tourism satisfaction/cultural identity/national identity
维普
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