Rural tourism is an important way to realize the strategy of rural revitalization.It is of great significance for promoting the high-quality development of rural tourism to reveal the mechanism of nostalgic atmosphere on enhancing tourists'place attachment to rural tourism destinations.Based on the emotional appraisal theory,with experience quality or attraction as the mediating variables and residents'irregular business behavior as the moderating variable,the mechanism of nostalgic atmosphere on tourists'place attachment to rural tourism destinations was analyzed with the help of structural equation model.It is found as follows.① The nostalgic atmosphere can stimulate tourists'place attachment to rural tourism destinations.② The nostalgic atmosphere can affect tourists'place attachment to rural tourism destinations through the mediating effect of experience quality or attraction.③ Residents'irregular business behavior can negatively regulate the influence of nostalgic atmosphere on experience quality or attraction,that is,under the condition of lower(higher)residents'irregular business behavior level,nostalgic atmosphere has stronger(weaker)positive influence on experience quality or attraction.The emotional appraisal theory is used to explore the influence process of the nostalgic atmosphere on tourists'place attachment to rural tourism destinations,which expands the application scenarios and use boundary of the emotional appraisal theory.
关键词
怀旧氛围/体验质量/吸引力/地方依恋/居民不规范经营行为/情绪评价理论
Key words
nostalgic atmosphere/experience quality/attraction/place attachment/residents'irregular business behavior/emotional appraisal theory
维普
万方数据