Influence Process of Nostalgic Atmosphere on Tourists'Place Attachment to Rural Tourism Destinations
Rural tourism is an important way to realize the strategy of rural revitalization.It is of great significance for promoting the high-quality development of rural tourism to reveal the mechanism of nostalgic atmosphere on enhancing tourists'place attachment to rural tourism destinations.Based on the emotional appraisal theory,with experience quality or attraction as the mediating variables and residents'irregular business behavior as the moderating variable,the mechanism of nostalgic atmosphere on tourists'place attachment to rural tourism destinations was analyzed with the help of structural equation model.It is found as follows.① The nostalgic atmosphere can stimulate tourists'place attachment to rural tourism destinations.② The nostalgic atmosphere can affect tourists'place attachment to rural tourism destinations through the mediating effect of experience quality or attraction.③ Residents'irregular business behavior can negatively regulate the influence of nostalgic atmosphere on experience quality or attraction,that is,under the condition of lower(higher)residents'irregular business behavior level,nostalgic atmosphere has stronger(weaker)positive influence on experience quality or attraction.The emotional appraisal theory is used to explore the influence process of the nostalgic atmosphere on tourists'place attachment to rural tourism destinations,which expands the application scenarios and use boundary of the emotional appraisal theory.
nostalgic atmosphereexperience qualityattractionplace attachmentresidents'irregular business behavioremotional appraisal theory
万方数据
维普
