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国外售电公司运营模式分析及启示

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随着发改办价格[2021]809号文件的发布,我国售电侧市场化进程再向前迈进一步.首先梳理了英国、美国、德国和日本等发达国家售电公司的发展情况;在考虑了虚拟电厂、综合能源、绿色电力等融入带来的影响基础上,总结了配售一体化、供销合作社、综合能源服务、第三方独立售电和虚拟电厂包月售电5种运营模式;接着从电价套餐、增值服务和营销策略三方面分析了国外售电公司零售策略;最后,在电价套餐、配电网运营、需求侧潜力挖掘、绿色电力、虚拟电厂模式探索等方面对我国售电公司的运营提出了具体建议.
Analysis and Insights on Operating Models of Foreign Electricity Retail Companies
With the release of the NDRC Price[2021]No.809 document,China's electricity retail market has taken another step towards marketization.Firstly,this paper reviews the development of electricity retail compa-nies in developed countries such as the United Kingdom,United States,Germany and Japan.Considering the in-tegration of virtual power plants,comprehensive energy and green electricity,it summarizes five operating mod-els:integrated distribution,supply and marketing cooperatives,comprehensive energy services,third-party inde-pendents,and monthly sales of virtual power plants.Furthermore,it analyzes retail strategies from the perspec-tives of electricity tariff packages,value-added services and marketing strategies.Finally,specific suggestions are proposed for the operation of Chinese electricity retail companies in terms of electricity tariff packages,distribu-tion network operations,exploration of demand-side potential,green electricity and exploration of virtual power plant models.

electricity retail companyoperating modelselectricity tariff packagevalue-added service

张慧娟、刘启智、张宇

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国网上海市电力公司市北供电公司,上海 200122

售电公司 运营模式 电价套餐 增值服务

2024

电力与能源
上海市能源研究所,上海市电力公司,上海市工程热物理学会

电力与能源

影响因子:0.494
ISSN:2095-1256
年,卷(期):2024.45(4)