Analysis and Insights on Operating Models of Foreign Electricity Retail Companies
With the release of the NDRC Price[2021]No.809 document,China's electricity retail market has taken another step towards marketization.Firstly,this paper reviews the development of electricity retail compa-nies in developed countries such as the United Kingdom,United States,Germany and Japan.Considering the in-tegration of virtual power plants,comprehensive energy and green electricity,it summarizes five operating mod-els:integrated distribution,supply and marketing cooperatives,comprehensive energy services,third-party inde-pendents,and monthly sales of virtual power plants.Furthermore,it analyzes retail strategies from the perspec-tives of electricity tariff packages,value-added services and marketing strategies.Finally,specific suggestions are proposed for the operation of Chinese electricity retail companies in terms of electricity tariff packages,distribu-tion network operations,exploration of demand-side potential,green electricity and exploration of virtual power plant models.
electricity retail companyoperating modelselectricity tariff packagevalue-added service