Public's Sense of Attainment in Museum Culture and Creative Products Consumption and Its Influencing Factors:Taking Hubei Provincial Museum and Wuhan Museum as Examples
Museum culture and creative products consumption represents a significant avenue for ex-panding the functional value of museums in contemporary contexts.The"sense of attainment"emerges as the fundamental criterion used to assess the efficacy of culture and creative products consumption in mu-seums.The public's sense of attainment in museum culture and creative products consumption encapsulates four dimensions,including cognitive,emotional,social,and functional aspects.Empirical research on au-diences at Hubei Provincial Museum and Wuhan Museum illustrates that the overall sense of attainment in museum culture and creative products consumption rests at a moderately elevated level,with cognitive and emotional attainment exhibiting relatively favorable outcomes,followed by social and functional dimen-sions.Various factors demonstrate significant associations with the sense of attainment,including age,occu-pation,planned engagement with culture and creative products consumption,consumption frequency,the proportion of culture and creative products consumption within the broader cultural entertainment do-main,as well as the temporal and energy investments dedicated to such consumption patterns.Planned en-gagement and consumption frequency demonstrate noteworthy positive impacts on the sense of attainment,while age exhibits a significant negative influence.These insights into the measurement of the current sense of attainment in museum culture and creative products consumption,along with the analysis of its influenc-ing factors,furnish a theoretical foundation upon which to foster museum culture and creative products con-sumption engagement and promote the overall sense of attainment experienced by consumers.
museumculture and creative productsculture and creative products consumptionsense of attainment of consumptioninfluencing factors
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