The Interpretation and Practice of Calligraphy and Painting Exhibition from the Perspective of Context Affordances:Based on the Audience Survey of"The Moonlight from Another Land Illuminates Home Mountain:Qi Baishi Works from the Beijing Fine Art Academy C
In recent years,the exchanges and mutual learning of practical experience in painting and calligraphy exhibitions between art galleries and museums have increased.Adapting to changes in audience behavior patterns and emotional preferences amidst technological and social changes poses a challenge for art galleries and museums.From the perspective of Context Affordances,museums or art galleries transform the audience′s vague expectations for painting and calligraphy exhibitions into practical activities and com-fortable space through the interpretation path of"perception-cognition-emotion-socialization".It can flexi-bly match the behavioral patterns and emotional needs of different audiences,establishing a strong relation-ship between the exhibition and the audience,significantly enhancing their cultural attainment and sense of happiness.This exhibition interpretation path effectively promotes a coordinated and complementary rela-tionship between painting and calligraphy exhibitions and the initiative of diverse audiences.
calligraphy and painting exhibitionsexhibition interpretationmuseumgallerycontext affordancesaudience survey
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