Audience Perception and Attitudes Towards Archaeology:A Study of Visitor Experi-ence at Shaanxi Archaeological Museum from the Perspective of Grounded Theory
Whether or to what extent can visiting archaeological museums influence audience percep-tion and emotions or attitudes towards archaeology?Applying the Grounded Theory,this study,by conduct-ing interviews with and behaviour observation of visitors at the Shaanxi Archaeological Museum,reveals that audience perception of archaeological museums focuses on archaeological history,archaeological theory and methods,archaeological work,and archaeological museums and their emotional performances include reso-nance,empathy,inspiration,and cultural identity,demonstrating the inseparability of audience perception and emotions or attitudes.Regarding the attribution of visitor experiences at archaeological museums,indi-vidual interests are the most significant influencing factor.Together with the richness of exhibition content and the clarity and diversity of exhibition interpretations,they collectively shape the visitor experience.This study of audience perception and attitudes towards archaeology at the Shaanxi Archaeology Museum from the perspective of Grounded Theory can provide insights for related studies on museum visitor experiences.
archaeology museumvisitor experienceperceptionattitudes/emotionsgrounded theory
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