Reconstructing Museums' Relationships with Their Audience through Gamification
In the digital age,the knowledge are now abundant,while attention has become increasingly limited. Consequently,the relationship between museums and their audience needs to move beyond the tradi-tional"audience-centered"model and be redefined and reorganized. Today's audience are more proactive,have higher emotional needs,and exhibit decreased deep attention. Gamification provides an effective ap-proach for museums to encourage active audience participation,turning the capture of audience attention in-to their self-motivated learning. Museums should aim to create connections among audiences and between audiences and spaces,expand their role from a mere knowledge provider to a knowledge practitioner,guide audience feedbacks and engagement,and promote collaborative efforts.
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