Investigating the Impact of Perceived Value on User Satisfaction and Continuous Participation Intention in Museum Cloud Exhibitions:Taking "Cloud Tour of the Forbidden City" as an Example
Addressing the issue of insufficient user awareness in museum"cloud exhibitions"research,this study introduces the perceived value theory from consumer psychology. Using situational questionnaires and employing quantitative methods such as SPSS and AMOS for analysis,the study identifies four dimen-sions of perceived value for"cloud exhibitions"users:content value,convenience value,interface design value,and social value. To fully leverage the perceived value to enhance user satisfaction and continuous participation intention,the study suggests viewing content services as the foundation for development,con-sidering convenience as the motivation for communication,treating interface design as assurance for an opti-mal experience,and recognizing social value as the driver of participation,thereby achieving sustainable development.
museum cloud exhibitionperceived valuesatisfactioncontinuous participation intentioncloud tour of the Forbidden City
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