基于GIS的烟草公益活动智慧服务平台设计
Design of a GIS-based Intelligent Service Platform for Tobacco Public Welfare Activities
林立兰 1许少康 2刘延华2
作者信息
- 1. 福建省烟草公司福州市公司城北分公司,福建 福州 350001
- 2. 福州大学 计算机与大数据学院,福建 福州 350108
- 折叠
摘要
面向烟草行业客户服务的数字化转型新需求,将互联网、GIS、多维关联分析等技术引入烟草公益活动的全生命周期管理中,研发了公益计划、茉莉地图、活动打卡、客户管理等关键模块.结果表明,该公益活动平台实现了公益活动与客户服务的数字化整合,能够实时掌握烟草公益活动态势信息,探索了"公益+客户服务"的新模式,有力赋能烟草行业数字化转型.
Abstract
Facing the new demand for digital transformation of customer service in the tobacco industry,technologies such as the Internet,GIS,and multidimensional correlation analysis are introduced into the lifecycle management of tobacco public welfare activities,and key modules such as public welfare plans,Moli maps,event check-in,and customer management have been developed.The results show that the public welfare activity platform realizes the digital integration of public welfare activities and customer service,can grasp the situation information of tobacco public welfare activities in real time,explores the new model of"public welfare + customer service",and effectively empowers the digital transformation of the tobacco industry.
关键词
烟草行业/公益活动/客户服务/GIS/关联分析Key words
tobacco industry/public welfare projects/customer service/GIS/correlation analysis引用本文复制引用
基金项目
国家自然科学基金(62072109)
福建省自然科学基金(2021J01625)
福建省烟草公司福州市公司科技项目(2022060601)
出版年
2024
NETL
NSTL
维普
万方数据