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生成式AI对数字传播及数字新闻叙事的重构

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生成式人工智能(Artificial Intelligence,AI)在数字新闻中的应用,重构了数字新闻的传播样态与型构,给数字新闻叙事的重塑带来了技术支撑.以生成式AI对数字传播的智能模型为切入点,论述生成式AI技术对数字新闻叙事文本变革及叙事重构的影响,在此基础上阐述其叙事重构的具体表现.生成式AI重构了数字新闻叙事模式,使得叙事模式的连接性、开放性特征更加突出,且共情和模型化连接已经成为其叙事手段.
The Reconstruction of Digital Communication and Digital News Narrative by Generative AI
The application of generative Artificial Intelligence(AI)in digital news has reconstructed the mode and structure of digital news transmission,and brought technical support to the reshaping of digital news narrative.Based on the intelligent model of generative AI for digital communication,this paper discusses the impact of generative AI technology on the transformation of digital news narrative text and narrative reconstruction,and on this basis expounds the specific performance of narrative reconstruction.Generative AI reconstructs the narrative mode of digital news,making the connectivity and openness of the narrative mode more prominent,and empathy and modeling connection have become its narrative means.

digital communicationhuman-computer interactiondigital newsnews narrative

魏兰

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中国农业大学,北京 100080

数字传播 人机交互 数字新闻 新闻叙事

2024

电视技术
电视电声研究所 中国电子科技集团公司第三研究所

电视技术

影响因子:0.496
ISSN:1002-8692
年,卷(期):2024.48(2)
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