首页|AI技术在电视节目互动体验中的应用

AI技术在电视节目互动体验中的应用

扫码查看
2022 年 11 月,聊天生成预训练转换器(Chat Generative Pre-trained Transformer,ChatGPT)正式发布.生成式人工智能(Artificial Intelligence Generated Content,AIGC)在多领域引发激烈的讨论与研究.在广播电视行业,人工智能(Artificial Intelligence,AI)技术已得到广泛应用.这些应用主要集中在节目制作端,通过改进传统的节目制作流程,提高节目生产效率.但是,利用AI技术增强观众互动体验,形成传播效应反哺节目的应用较少.对此,详细介绍云南广播电视台利用AI技术制作的互动项目《丝路云裳AI换装》,充分展示AI技术与广播电视节目相结合产生的特色文化魅力.
Application of AI Technology in Enhancing Interactive Television Program Experience
In November 2022,Chat Generative Pre-trained Transformer(ChatGPT)was officially released.Artificial Intelligence Generated Content(AIGC)has aroused intense discussion and research in many fields.In the broadcast and television industry,Artificial Intelligence(AI)technology has been widely used.These applications are mainly concentrated in the program production side,improving the traditional program production process and improving the program production efficiency.However,the application of AI technology to enhance the interactive experience of the audience and form a propagation effect to feed back the program is less.In this regard,the interactive project"Silk Road Cloud Dress AI"produced by Yunnan media group using AI technology is introduced in detail,fully demonstrating the characteristic cultural charm produced by the combination of AI technology and radio and television programs.

Artificial Intelligence(AI)enhance interactionclothing dress up

陈洁超、段俊峰、和伶俐

展开 >

云南广播电视台,云南 昆明 650500

人工智能(AI) 增强互动 换装

2024

电视技术
电视电声研究所 中国电子科技集团公司第三研究所

电视技术

影响因子:0.496
ISSN:1002-8692
年,卷(期):2024.48(2)
  • 8