The Application of New Media Advanced Technology in Cross-Border E-Commerce Live Streaming
With the increasing popularity of the Internet and the continuous development of new media technologies,cross-border e-commerce has become a new force for global trade and a new engine for economic growth.The rapid rise of the"cross-border e-commerce + live broadcast"model has injected new momentum into the cross-border e-commerce industry.The live e-commerce model is combined with cross-border e-commerce,and through live demonstration and real-time interaction,overseas customers can intuitively understand the product information,interact with the anchor and directly purchase the product.The optimization and upgrading of new media technology and its wide application have led cross-border e-commerce live broadcasting to create a new situation.Based on this,this paper summarizes the development status of cross-border e-commerce and its live streaming,elaborates on the effective application of frontier technologies of new media such as Augmented Reality(AR),Virtual Reality(VR),Mixed Reality(MR)and Artificial Intelligence(AI)in cross-border e-commerce live streaming formats,and looks forward to its future development trend.
new media technologycross-border e-commercelive streaming
NETL
NSTL
万方数据
