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大数据技术在电视新闻生产中的应用

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概述大数据技术,从提高新闻报道效率与准确性、扩大新闻报道深度与广度、增强新闻报道互动性与趣味性等3个方面深入分析大数据技术在电视新闻生产中应用优势,提出在新闻数据收集与整合、基于数据分析挖掘独特报道视角、基于受众分析调整报道内容与形式以及电视新闻数据的可视化呈现等方面的应用策略.
The Application of Big Data Technology in Television News Production
This article provides an overview of big data technology and analyzes its application advantages in television news production from three aspects: improving news reporting efficiency and accuracy, expanding news reporting depth and breadth, enhancing news reporting interactivity and fun. It proposes the advantages of big data technology in news data collection and integration, mining unique reporting perspectives based on data analysis, and adjusting reporting content and form based on audience analysis application strategies for visualizing and presenting television news data.

big data technologytelevision newsnews production

雷海涛

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商水县融媒体中心,河南 周口 466100

大数据技术 电视新闻 新闻生产

2024

电视技术
电视电声研究所 中国电子科技集团公司第三研究所

电视技术

影响因子:0.496
ISSN:1002-8692
年,卷(期):2024.48(4)
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