Research on the Application of New Media Technology in TV Program Production and Broadcasting
Taking the application of new media technology in TV program production and broadcasting as the research object, this paper first introduces the concept and types of new media technology, and then focuses on analyzing different new media technologies, including interactive live broadcasting, artificial intelligence, Virtual Reality (VR) and Augmented Reality (Augmented Reality). AR and ultra high definition video technology are applied in TV program production and broadcasting, and some practical cases are given to illustrate. It is expected that this study will provide a reference for the deep integration of new media technology and TV field, and promote the development of TV production and broadcasting in the direction of intelligence, wisdom, virtualization and ultra-high definition.
new media technologytelevision programssow production