This paper focuses on the application of big data technology in the field of radio and television, introduces the concept of big data and its development status, and analyzes the application of big data technology in the field of radio and television in detail, including personalized recommendation service, user behavior analysis, intelligent effect evaluation and data news. Practical application cases are used to demonstrate the important role and application prospects of big data technology in the field of radio and television, and promote the development of radio and television in the direction of data, intelligence and wisdom.
关键词
大数据/智能分析/智能推荐/广播电视
Key words
big data/intelligent analysis/intelligent recommendation/radio and television
维普
万方数据