融媒环境下的大型电视直播方案探析——以青岛"追光2024"网络直播活动为例
Analysis of Large-Scale Live TV Program under the Environment of Convergent Media——Take Qingdao"Chasing Light 2024"Webcast as an Example
刘永军 1王方圆1
作者信息
- 1. 青岛市广播电视台,山东 青岛 266071
- 折叠
摘要
青岛"追光2024"网络直播活动取得了圆满成功,不仅为观众带来了一场精彩的视觉盛宴,而且有效地宣传了青岛的城市形象和文化特色.介绍此次活动的直播方案.直播采用多种技术手段,创新演播室呈现场景,对直播系统进行合理布局和设备分配,确保直播的顺利进行.项目成功完成跨平台同步直播,取得良好收视率,获得好评.
Abstract
Qingdao's"Light Chase 2024"webcast was a complete success,not only bringing a wonderful visual feast to the audience,but also effectively promoting the city image and cultural characteristics of Qingdao.This article introduces the live broadcast plan of this activity.The live broadcast adopts a variety of technical means,innovates the scene presented by the studio,and carries out reasonable layout and equipment allocation of the live broadcast system to ensure the smooth progress of the live broadcast.The project successfully completed cross-platform synchronous live broadcast,achieved good ratings and won praise.
关键词
演播室制作/融媒体/网络直播/在线包装Key words
electronic studio production/convergence media/online live streaming/online packaging引用本文复制引用
出版年
2024
NETL
NSTL
万方数据