基于人工智能技术的播音主持"人机共生"实现策略
The Realization Strategy of"Human-Machine Symbiosis"in Broadcasting and Hosting Based on Artificial Intelligence Technology
董宇航1
作者信息
摘要
人工智能(Artificial Intelligence,AI)技术为媒介传播活动提供了强大的技术支撑,AI虚拟主播应运而生,在媒介传播中参与度越来越高,不仅改变了新闻播报的方式,而且为媒体行业升级和转型发展开辟了新的道路.播音主持工作者与AI主播之间的共生关系需要建立在彼此优势上,通过有效合作和互补,共同推动媒体行业发展.以播音主持"人机共生"实现策略作为研究对象,分析AI主播的优势及短板,探讨播音主持工作者的不可替代性,提出针对性的策略.
Abstract
Artificial Intelligence(AI)technology provides strong technical support for media communication activities.AI virtual anchors emerge at the moment,and their participation in media communication is getting higher and higher,which not only changes the way of news broadcasting,but also opens up a new way for the upgrading and transformation of the media industry.The symbiotic relationship between broadcast hosts and AI anchors needs to be built on each other's advantages,and jointly promote the development of the media industry through effective cooperation and complementarity.This paper takes the strategy of"human-machine symbiosis"of broadcasting host as the research object,analyzes the advantages and shortcomings of AI anchors,discusses the irreplaceability of broadcasting host workers,and puts forward targeted strategies.
关键词
人工智能技术/播音主持/人机共生Key words
artificial intelligence technology/broadcasting and hosting/human-computer symbiosis引用本文复制引用
出版年
2024
NETL
NSTL
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