Research on the Application of Big Data Technology in Radio and Television Program Production
With the advent of the era of big data,the broadcast and television industry is currently facing unprecedented challenges. This paper focuses on the application of big data technology in the production of radio and TV programs,and analyzes the key technologies such as user portrait analysis,theme mining,multi-modal content understanding,real-time computing and personalized recommendation from the three aspects of program planning,production and broadcast. Through case analysis,the paper presents the practical exploration of county-level TV stations introducing big data concepts and technologies,optimizing program production process,improving content quality and communication effect,and providing reference for the development of radio and television industry.
big dataprogram productionmultimodalpersonalized recommendation
NETL
NSTL
万方数据
