大数据技术在电视新闻节目制作中的应用
The Application of Big Data Technology in Television News Program Production
崔伟1
作者信息
- 1. 河南广播电视台,河南 郑州 450008
- 折叠
摘要
探讨大数据支持下电视新闻节目制作的机遇与策略,分析大数据技术如何帮助节目制作团队更准确地了解节目的潜力和不足.从策划的针对性、制作效率、内容表现形式和传播效果评估4 个方面,详细论述了大数据技术在优化电视新闻节目制作中的应用,旨在为电视新闻节目制作机构提供一套有效的大数据应用策略,帮助其在激烈的市场竞争中脱颖而出.
Abstract
This paper discusses the opportunities and strategies of television news program production supported by big data.This paper expounds how big data technology can help program production teams more accurately understand the potential and shortcomings of programs,and discusses in detail how to use big data technology to optimize television news program production from four aspects:planning pertinence,production efficiency,content expression form and communication effect evaluation,aiming at providing big data application strategies for television news program production organizations,to make it stand out in the fierce market competition.
关键词
大数据/电视新闻节目/节目制作Key words
big data/television news program/program production引用本文复制引用
出版年
2024
NETL
NSTL
万方数据