The Application of Big Data Technology in Television News Program Production
This paper discusses the opportunities and strategies of television news program production supported by big data.This paper expounds how big data technology can help program production teams more accurately understand the potential and shortcomings of programs,and discusses in detail how to use big data technology to optimize television news program production from four aspects:planning pertinence,production efficiency,content expression form and communication effect evaluation,aiming at providing big data application strategies for television news program production organizations,to make it stand out in the fierce market competition.
NETL
NSTL
万方数据
