Traditional name of a shop as a generation of historical architecture group and the accumulation of history and culture, but also the symbol of traditional commercial culture. Now have the same famous traditional name of a shop now a world of difference between their respective development, some have been hard to find, some plain gradual y decline, but some old is stil in the market has a considerable market competitiveness, the advantageous position in the market. <br> Traditional old always plays an important role in the Chinese market, in a indispensable position. A good old enterprise it not only has its own brand characteristics, have a good marketing model. A good marketing model not only can bring a good development direction, makes the enterprise in progress along with the progress of the market, wil not be eliminated. If compared the enterprise to the car, market is the way, the marketing mode is the equipment of this car. Want to in the market are running in the road, the car wil have to change at any time according to the condition of the road equipment, marketing model must change depending on market conditions, can make the enterprise go faster and more stable in the market, further. <br> This article mainly studies the traditional old marketing mode, change the inherent old marketing mode of traditional name of a shop for its effects. Whether to adapt to the modern market, the enterprise whether or not to revive. Good marketing mode brought traditional name of a shop, whether to change the new marketing mode of traditional name of a shop, enterprise current situation.
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