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跨境电商独立站的引流策略分析

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跨境电商独立站成为跨境电商领域的重要主体,独立站生存和发展的关键就是优质且稳定的流量.本文从独立站的特点入手,首先分析了流量对跨境电商独立站的意义,接着从引流渠道和引流方式两方面分析独立站引流的现状与问题,据此着重从付费引流、社交媒体运营、合作新赛道、优化文案内容等方面提出引流策略.
Analysis on the Traffic-driving Strategies for Independent Cross-border E-commerce Websites
Cross-boder e-commerce independent website is playing an increasingly important role in cross-boder e-commerce.The key to its survival and growth is high-quality and stable customer traffic.Beginning with the cha-rateristics of independent website,the paper firstly introduces the significance of traffic,and then analyzes the cur-rent situation and problems of traffic attraction channels and strategies.After that,the paper puts forward the fol-lowing traffic diversion strategies:paid traffic marketing,social media operation,new cooperation channels,opti-mized contents and so on.

independent websitecustomer trafficsocial mediaadvertising

王芳、张跃超

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平顶山学院,河南平顶山 467000

独立站 引流 社交媒体 广告投放

河南省教育厅人文社科一般项目平顶山学院教改项目跨境电商校企合作课程建设

2022ZDJH002672021-JY39

2024

对外经贸实务
中国国际贸易学会 武汉科技学院

对外经贸实务

CHSSCD
影响因子:0.47
ISSN:1003-5559
年,卷(期):2024.42(1)
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