Analysis on the Traffic-driving Strategies for Independent Cross-border E-commerce Websites
Cross-boder e-commerce independent website is playing an increasingly important role in cross-boder e-commerce.The key to its survival and growth is high-quality and stable customer traffic.Beginning with the cha-rateristics of independent website,the paper firstly introduces the significance of traffic,and then analyzes the cur-rent situation and problems of traffic attraction channels and strategies.After that,the paper puts forward the fol-lowing traffic diversion strategies:paid traffic marketing,social media operation,new cooperation channels,opti-mized contents and so on.