Research on the Integration and Development of the Insurance Industry and Cross-border E-commerce Service Ecosystem——A Case Study of Dowsure Technology(Shanghai)Co.Ltd
With the development of new-generation information technology,opening up insurance towards the busi-ness ecosystem is crucial to innovate insurance products and expand marketing channels.Based on the theory of open insurance,this paper analyzes how Dowsure as an example utilizes blockchain technology to develop"insur-ance + service"products for specific industries by acquiring data sources,opening application programming inter-faces(APIs),providing integrated services and other ways to expand digital distribution channels,establish decen-tralized e-commerce payment models,and collaborate with technology companies to build a cross-border e-com-merce service ecosystem.These approaches are beneficial for creating competitive advantages,promoting the strate-gic integration of industrial technology and insurance techniques in value creation process.These results contribute to enriching business ecosystem theory and omnichannel theory.
insurancee-commerce service ecosystemDowsure companyOpen APIs
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