Study on Present Situation and Countermeasures of English Translation for Agricultural Product Packaging——Taking Agricultural Products in Anhui Province as An Example
Agricultural products packaging translation is an integral part of foreign trade,which plays a very impor-tant role for the overseas merchants to understand our agricultural products and for the foreigners living in China to buy agricultural products.Based on Newmark's translation theory,this paper analyzes the present situation of the English translation of agricultural products packaging and discusses the linguistic norms to be followed.It is em-phasized that promotion on product features and arousing consumers'buying desire in translation should be paid equal attention.In accordance with the English language norms,translation should highlight the core competitive-ness of China's agricultural products,expand the path of foreign publicity and promote the consumer culture of China's agricultural products to the world market.
agricultural products packaginglanguistic normNewmark's translation theoryproduct features