An Evolutional Game Analysis of the Strategies and Timing of China's Strategic Emerging Industries Entering Overseas Markets From a Supply Chain Perspective
At the critical period of economic development and transformation,entering overseas market is a crucial measure for China's strategic emerging industries to break through low-end value chain and enhance their discourse power in international market.Based on the leading role of strategic emerging industries,this paper constructs an evolutionary game model from a supply chain perspective to analyze the strategies for Chinese enterprises in these industries to enter overseas market.The model evaluates the key factors influencing upstream local manufacturers'choices of catch-up strategies and the timing for downstream overseas distributors to enter the market.The research results indicate that the cost of technology research and development(R&D),the risks associated with R&D,and the risk costs of being a first-mover,push the evolutionary game system towards a"market-oriented,follower entry"strategy.Conversely,the costs of follower entry and technology innovation subsidies drive the system towards a"technology-oriented,first-mover entry"strategy.Notably,innovation subsidies need to reach a certain intensity in order to accelerate the evolutionary shift of upstream and downstream enterprises in the strategic emerging industry supply chain towards the"technology-oriented,first to enter"strategy direction.
strategic emerging industriesevolutionary game theorysupply chainoverseas marketsmarket risks
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