Strategies to Enhance the Export Competitiveness of Qin'an Peaches under the RCEP Framework
As the world's largest free trade agreement,the signing of RCEP is set to enhance the close cooperation between China and its RCEP partner countries in the agricultural trade sector.The export trade of Qin'an peaches from China has been continuously developing,benefiting from the implementation of RCEP,with an expanding export scale.This paper discusses the challenges faced in the export process of peach products under the RCEP framework,including intense international competition,diversified market standards,logistics and transportation issues,limited product variety,and a shortage of talent.Constructively,it proposes to improve the agricultural product industry chain,effectively utilize e-commerce platforms,precisely explore overseas markets,introduce talents,enhance product quality,and establish brand effects to promote Qin'an peach exports and enhance their competitiveness in the international market.
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