Research on Sustainable Development Strategies of Cross-border E-commerce Enterprises from the Perspective of Low-carbon Economy:A Case Study of Anker Innovations
Nowadays,severe climate and energy problems have made low-carbon economy a global focal point.Various countries have joined the battle for the low-carbon economy.Cross border e-commerce,as an important component of China's foreign trade,faces some challenges within the context of the low-carbon economy,including urgent demand for low-carbon logistics,trade barriers in the form of carbon metrics,and weakness in supporting services.In response to these challenges,this article selects Anker Innovations,a representative enterprise in China's cross-border e-commerce sector in recent years as a case and analyzes and summarizes the sustainable development strategies of it from four aspects:green products,research and development innovation,efficient logistics,and digital intelligence upgrades.And thus generates suggestions for the sustainable development of cross-border e-commerce enterprises in the low-carbon economy.Cross-border e-commerce enterprises should attach importance to environmental protection and safety of their products,strengthen low-carbon technology innovation and talent cultivation,build a green logistics system,promote the digital transformation of enterprises,and accelerate the construction of a green ecosystem.
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