The Predicament and Strategies of China's Apple Export Trade to the European Union
For a long time,China has been a leading player in the global apple export market,significantly influenc-ing the development of the worldwide apple market.However,in recent years,the trade scale of Chinese apple ex-port to EU has been declining,the expansion of export markets has been limited,the product competitiveness re-mains insufficient,the average price of exports keeps rising,the trade complementarities tend to be weakening,the differences between countries are rather large,the level of domestic product quality standards are substantially lower than those of EU,and frequently trade barriers restrictions are encountered.In the new era,it is essential to deepen the transformation and upgrading of China's domestic apple industry,expand the number of export markets to EU,and optimize the regional distribution structure.With reference to EU product standards,China should perfect do-mestic apple quality inspection system,enhance the cooperation of foreign trade departments between China and EU,promote trade liberalization and facilitation negotiations,and improve connectivity infrastructure so as to real-ize the high-quality trade development of Chinese apple export to the EU.