摘要
袋泡茶作为一种方便携带和冲泡的茶饮，在欧美市场非常畅销。然而在国内市场上，由于文化和市场定位等原因，其一直被认为是低质的代名词。本文旨在从包装设计的角度，在袋泡茶外包装、内包装、茶包和吊牌等构成元素上做出符合国人对茶文化的理解的调整，进而提升其市场认可程度。
Abstract
Teabag is popular in European and American market because of its portability and convenience.However,it repre-sents low quality in the domestic market due to its culture and targeted market.This essay deals with adjustments to package design, specifically in external design,internal design,teabag itself and tag,attempting to meet the expectations of Chinese people in terms of their comprehension of tea culture.
NETL
NSTL
万方数据