How to develop user relationship management is an inevitable challenge in the modernization of university libraries.Peking University Library recognizes users as a key element for the sustainable de-velopment and has been proactively advancing user relationship management based on user trust since 2018.Guided by a strategic approach emphasizing practical implementation,active participation,tangible bene-fits,trust,and collective effort,the library has achieved certain results in building mutually trusting,deeply collaborative,and long-lasting friendly relationships with its users.This paper summarizes Peking University Library's exploration and practice to user relationship management grounded in the trust theory.
Peking University LibraryTrustUser RelationshipRelationship Management