Practical Exploration of User Relationship Management in Local University Libraries Under the Framework of Knowledge Construction
Strengthening user relationship management is the important way for the high-quality development of university libraries,which has attracted the attention of university libraries in recent years.The current research and practice mainly focus on service strategy,and lack of systematic research and planning from the perspective of organizational strategy.In addition,there are also problems such as insufficient attention to the subjectivity and initiative of users in library work,and lack of empirical research results.The purpose of this study is to construct a suitable cognitive and practical framework for user relationship management in university libraries,and to introduce the successful experience based on this framework,so as to provide reference for other university libraries.Therefore,based on the essential characteristics and fundamental functions of all library services and resources to support user knowledge construction,this study defines four vertical dimensions of user relationship management in university libraries by applying knowledge construction theory and logical deduction method,including space construction,knowledge resource construction,interactive situation construction and user subject construction,which intersect with the horizontal process of reinterpretation of user relationship management,and together constitute the cognitive and practical framework of library user relationship management.Based on the above framework,this paper introduces the practice and effect of strengthening user relationship management in the library of North China University of Science and Technology,including the construction of physical space,to provide users with real situation;knowledge resource construction,to provide users with applicable learning materials;social interaction construction,to promote the exchange and cooperation of users;user subject construction,to enhance the subjective initiative of user knowledge construction.It also introduces the specific measures taken by the library in terms of organization construction,librarian team construction and external publicity and promotion.The cognitive and practical framework constructed in this study better deals with the relationship between theory introduction and localization reconstruction,defines the logical and behavioral boundaries of library user relationship management,and clarifies the content and focus of practice.It is the inheritance and development of the traditional "user-centered" concept and practice of libraries.It has become a strategic action guide for the industry to recognize and practice user relationship management,and helps to achieve good results in related work.
User Relationship ManagementKnowledge ConstructionLocal University Library
万方数据
维普
