Research of Cultural and Tourism Integration in Yangtze River National Cultural Park Based on Cultural IP Decoding
Based on cultural IP decoding,this study constructed a theoretical framework for cultural and tourism integration in the Yangtze River National Cultural Park.Based on this,this study established an evaluation index system for the development of cultural and tourism integration.The coupling coordination model and polariza-tion model were used to calculate and analyze the spatial effects of regional cultural and tourism coupling coordina-tion degree from 2010 to 2019.Then,the paper explored the driving mechanism of cultural and tourism integration development in the Yangtze River National Cultural Park based on the geographic detector model.The results show that:The integration of culture and tourism in the Yangtze River National Cultural Park has not yet reached a healthy development state,the interaction between various internal subsystems is strong,and the overall coupling and coordination situation of the region is improving.During the research period,the spatial effects of cultural and tourism integration development in the Yangtze River National Cultural Park were manifested as a fluctuating weak-ened"polarization effect",a relatively obvious"diffusion effect",and an extremely weak"return effect".The de-velopment of culture and tourism integration in the Yangtze River National Cultural Park presents a spatial structure model of"high in the east and low in the west-dual core diffusion-plate development".As the driving factors for the coordinated development of cultural and tourism integration in the Yangtze River National Cultural Park,resource infrastructure,consumption demand,facility guarantee,efficiency driving force,innovation potential,and econom-ic driving force have played an important role in different aspects such as single factor driving and dual factor inter-action.Finally,targeted suggestions such as highlighting cultural IP and sector linkage development are proposed.
culture IPintegration of culture and tourismspatial effectdriving factorsYangtze River Na-tional Cultural Park