Research of Spatial Distribution Characteristics and Influencing Factors of Travel Agencies in Zhejiang Province
Travel agencies have an impact on the spatial concatenation and integration of tourism products.Studying the distribution characteristics and influencing factors of tourism products in specific regions is of great sig-nificance to further development of tourism industry and enhance tourism economic benefits.This research built a geographical information system of travel agencies in Zhejiang Province which contains 2 277 points,studied the spatial distribution characteristics of travel agencies by using geospatial analysis methods such as nearest neighbor a-nalysis,buffer analysis,and kernel density analysis,then explored the influencing factors by using multiple stepwise linear regression equation.The result shows that the travel agency agglomeration of Zhejiang does exist,and it con-tains one high-density area,Hangzhou and two sub high-density areas,Ningbo and Wenzhou.The characteristics contain a single core,banded contiguous distribution,more along the coast and less inland.Travel agencies also show the principle of distance attenuation centered on county-level residential areas.The indexes of resident popu-lation density,total exports,GDP of tertiary industry and the density of scenic spot above 3A have significant im-pact on the spatial distribution of travel agencies.Total export is negatively correlated,all the rest being positive correlation.
travel agencyspatial distributioninfluencing factorsgeographic information systemZhejiang Province