Research on Influencing Factors and Optimization Strategies of Travel Distance for Workplace-originated Shopping Trips:Taking Wuhan City as an Example
Workplace-originated shopping trip is an important content of residents'consumption activities.Understanding its characteristics and causes can help improve the coordinated layout of urban employment centers and commercial centers,and enrich the theoretical understanding of urban living space.Taking Wuhan as an exam-ple,the study uses location-based service data,sample survey data,GIS spatial analysis and structural equation modeling to measure the travel distance of workplace-originated shopping trips,and reveal its influencing factors.The study found that Wuhan residents'workplace-originated shopping activities are dominated by short and medi-um-range trips,the heterogeneity of travel distances is obvious,and convenience is worse in the urban fringe areas.The commercial accessibility of employment centers,individuals'socio-economic attributes,commuting costs,and online shopping habits are important factors.The study suggests that optimization should be carried out in more than 10 employment centers with prominent inconveniences,not only to promote comprehensive optimization based on multifactorial synergy,but also to differentiate the main causes of workplace-originated shopping difficulties,and to implement type-specific improvement measures.
workplace-originated shopping tripstravel distanceinfluencing factoroptimization strategyWuhan City