Spatial Agglomeration and Diffusion Trend of Urban Live-streaming E-commerce:Taking the Main Urban Area of Hangzhou City as Example
Taking urban live-streaming e-commerce as a typical case to study the profound changes in function and organization of urban space caused by the vigorous development of such new economic activities in the era of mobile internet.Using Tianyan database to check the data of enterprises,analyze the spatial agglomerationn and diffusion trends of live-streaming e-commerce enterprises in the main urban area of Hangzhou City from 2016 to 2022 and found that live-streaming e-commerce,a new economic activity,presents a distinct phenomenon under the combined effect of virtual agglomeration and physical agglomeration the characteristics of the emerging produc-tion service industry:(1)The physical space of urban live-streaming has obvious agglomeration characteristics,showing a multi-center distribution pattern that is dislocated from traditional commercial centers;(2)The evolution of urban live-streaming space presents the characteristics of adjacent diffusion and near-field encryption.With the continuous upgrading of the industry,spatial agglomeration has gradually changed from being influenced by both goods and talents to being mainly influenced by talents,and the attributes of the mid-to-high-end production service industry have become increasingly prominent.The above spatial characteristics and trends not only reflect the exist-ing mechanisms and laws of physical agglomeration,but also demonstrate the spatial empowerment and talent orien-tation of virtual agglomeration.
live-streaming e-commerceagglomerationdiffusionHangzhou City
NETL
NSTL
万方数据
