Construction and Verification of Tourists'Place Identity in Intangible Cultural Heritage Tourism Streets:Based on Representational and Non-representational Perspectives
Based on both representational and non-representational perspectives,this paper takes Xi'an Yongxingfang as an example.It represents symbol perception in three aspects:material landscape attraction,intan-gible cultural atmosphere and localization of consumption space.The non-representational tourist practice is repre-sented by interpersonal interaction,co-production and individual experience.The research model of tourists'place identity in intangible heritage tourism streets is established.The results show that:(1)The physical landscape at-traction,intangible cultural atmosphere and the localization of tourism consumption space have different impacts on tourist practice.Among them,material landscape attraction has a significant positive impact on the three aspects of tourist practice,intangible cultural atmosphere only has a significant positive impact on co-production,and the lo-calization of consumption space has a significant positive impact on interpersonal interaction and personalized expe-rience.(2)Interpersonal interaction,co-production and individualized experience have significant positive effects on tourists'place identity.(3)Tourist practice plays a complete mediating role in the relationship between symbol perception and tourist place identity.The research results provide a theoretical basis for introducing intangible herit-age projects into historic districts and enhancing tourists'place identity.
intangible cultural heritage tourism streetsplace identityrepresentationnon-representationXi'an Yongxingfang
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