Development Level,Spatial Differences and Influencing Factors of TikTok Rural Internet Celebrities in Henan Province
Based on the data of the number of TikTok rural internet celebrities with more than 200 000 follow-ers in Henan Province,the number of fans,and live streaming in Henan Province were used to construct an evalua-tion system,and the development level and spatial differences of TikTok rural internet celebrities in Henan Province were analyzed by using analytic hierarchy process,position-scale method,spatial autocorrelation and other meth-ods,and their influencing factors were explained.The results show that:(1)There are obvious regional differences in the development level of TikTok rural internet celebrities in Henan Province,with the high-level area forming a strip-like agglomeration area in Luoyang-Shangqiu,and the medium-and low-level areas spreading around the high-level area,mainly distributed in Nanyang City,Zhumadian City,and Anyang City;Most of the top 10%of internet celebrities in terms of development level are concentrated in Zhengzhou,Kaifeng,Luoyang and Shangqiu,and these internet celebrities are in a leading position in terms of their ability to carry goods,video support and fan stickiness.(2)From the perspective of order-scale characteristics,the fitting curve belongs to the type close to the first type,and the phenomenon of"warped tail"is obvious.The number of"head cities"is small but the influence is strong,and the number of"central cities"is relatively large but the influence is not as good as that of"head cit-ies".(3)From the perspective of spatial distribution,The areas with high-level of rural internet celebrities are dis-tributed in Kaifeng,Shangqiu,Zhoukou,and Pingdingshan;The number of rural internet celebrities in Jiyuan and Luohe is relatively backward in the province.In addition,in terms of spatial correlation pattern,the number of ru-ral internet celebrities showed obvious agglomeration characteristics,and Shangqiu City formed a significant HH ar-ea.(4)From the perspective of influencing factors,government support,scientific and technological literacy,in-ternet environment support and e-commerce development level play an important role in improving the development of rural internet celebrities.
rural internet celebritiesspatial distributioninfluencing factorsTikTokHenan Province
NETL
NSTL
万方数据
维普
