City Expansion of Commercial Complex and Its Influencing Factors in the Context of Rapid Urbanization:A Case Study of Wanda Plaza
Through the binary logistic regression model,this study explored the dynamic evolution and driving factors of city distribution of Wanda Plaza from 2003 to 2022.It is found that Wanda has expanded swiftly in the past two decades,and it can be divided into 4 periods:low-level slow expansion,low to medium-level stable ex-pansion,medium to high-level burst expansion,high-level stable expansion.The influencing factors of the expan-sion of commercial complex enterprises vary significantly in different periods.During the early 2003-2009,Wanda Plaza preferrs cities with large market size and active real estate markets;During 2010-2018,influenced by the regulation of the real estate market,the financial condition is an important factor in attracting Wanda.And as com-petition for commercial complexes gradually intensifies,Wanda inclines to avoid duplicate expansion and fierce competition;In the later stage of expansion(2019-2022),conventional factors such as market demand also great-ly affect the city expansion strategy of Wanda Plaza.
NETL
NSTL
万方数据
