电影产业国际竞争力评价研究——基于模糊层次分析法
Research on the Evaluation of International Competitiveness of the Movie Industry:Based on Fuzzy Hierarchical Analysis
王兵兵1
作者信息
- 1. 西传媒学院兵山西电影学院;中国传媒大学
- 折叠
摘要
随着世界经济全球化和一体化的深入发展,中国电影如何在国际市场中找准定位,以增强我国国际话语权、扩大国际影响力,是电影产业发展的重要课题.从电影产业的特征和发展趋势出发,构建电影产业国际竞争力的评价结构模型,是提升电影产业国际竞争力的重要路径.我们运用模糊层次分析法对电影产业国际竞争力的评价指标权重赋值展开研究,希望通过构建科学的电影产业国际竞争力评价体系,为促进电影产业高质量发展提供理论支持.
Abstract
With the deep development of globalization and integration of the world economy,how Chinese films can find their position in the international market to enhance our international discourse and expand our international influence is an important issue for the development of the film industry.Starting from the characteristics and development trends of the film industry,constructing the evaluation structure model of the international competitiveness of the film industry is an important path to enhance the international competitiveness of the film industry.Using the fuzzy hierarchy analysis method(FAHP),the weight assignment of the evaluation indexes of the international competitiveness of the film industry is studied,and a scientific evaluation system of the international competitiveness of the film industry is constructed to provide theoretical support for the promotion of the high-quality development of the film industry.
关键词
电影产业/国际竞争力/模糊层次分析法/评价指标体系Key words
film industry/international competitiveness/fuzzy analytic hierarchy process(FAHP)/evaluation index system引用本文复制引用
出版年
2024
NETL
NSTL
万方数据