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文旅融合背景下成渝地区夜游联动发展策略

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在文旅高质量融合发展的背景下,夜间文旅市场规模增长,文化旅游资源通过夜间活化开发可转化出巨大的旅游与经济价值.目前,成渝两地大力发展文化旅游联动建设,但夜间旅游的开发与联动不足,如何在新时期探寻成渝地区文旅夜游融合的方向与发展路径,推动成渝地区联动性的文旅夜游建设是亟待开展的研究议题.本文立足文旅产业发展的政策背景,依托成渝两地为代表的西部特色文化,探讨加强成渝地区的夜间旅游联动,助力当地夜经济进一步蓬勃发展.
Development strategy of night tour linkage in Chengdu and Chongqing region under the background of cultural tourism integration
In the context of high-quality integrated development of culture and tourism,the nighttime cultural tourism market has grown in size,and cultural tourism resources can be transformed into huge tourism and economic value through nighttime activation and development.At present,Chengdu and Chongqing are vigorously developing cultural tourism linkage construction,but the development and linkage of night tourism are insufficient.It is urgent to explore the direction and development path of the integration of cultural and tourism night tours in Chengdu and Chongqing region in the new era,and to promote the construction of coordinated cultural and tourism night tours in Chengdu and Chongqing region.Relying on the western characteristic culture represented by Chengdu and Chongqing,this paper explores how to strengthen the linkage of night tourism in Chengdu and Chongqing region and promote the further vigorous development of the local night economy,based on the policy background of the development of the cultural and tourism industry.

cultural and tourism night tourChengdu and Chongqing regionlight artnight tour linkage

周波、关杨、李岭娴

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四川美术学院,重庆 401331

文旅夜游 成渝地区 光影艺术 夜游联动

2024

灯与照明
重庆照明学会 重庆灯泡工业公司

灯与照明

影响因子:0.359
ISSN:1008-5521
年,卷(期):2024.48(4)