数字化技术与企业转型的影响与策略分析
Analysis of the Impact and Strategies of Digital Technology and Enterprise Transformation
张创璐1
作者信息
- 1. 国网浙江省电力有限公司衢州供电公司,浙江 324000
- 折叠
摘要
阐述供电公司数字化转型对企业形象的影响,提出形象塑造的策略,包括利用数字化转型提升品牌形象和应对可能的挑战.企业通过适当的信息化策略,实现数字化转型并提升整体形象.
Abstract
This paper describes the impact of digital transformation on the corporate image of power supply companies,and proposes strategies for image shaping,including using digital transformation to enhance brand image and addressing potential challenges.Enterprises can achieve digital transformation and enhance their overall image through appropriate information technology strategies.
关键词
数字化转型/企业形象/信息化策略Key words
digital transformation/corporate image/information technology strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据