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基于大数据的电力营销管理体系分析

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阐述客服管理现状,包括客户感知存在差距、营销服务规范化和客户服务互动平台的问题.提出提升客户感知、开展客户差异化服务、优化互动平台的管理对策,创新电力营销客服管理模式.
Analysis of Power Marketing Management System Based on Big Data
This paper expounds the current situation of customer service management,including differences in customer perception,standardization of marketing services,and issues with customer service interaction platforms.It proposes management strategies to enhance customer perception,provide differentiated customer services,optimize interactive platforms,and innovate customer service management models for power marketing.

big datadifferentiated servicesinteractive platforms

沈华胄、徐杰、毛倩倩、许巍

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国网浙江省电力有限公司宁波供电公司,浙江 315016

大数据 差异化服务 互动平台

2024

电子技术
上海市电子学会,上海市通信学会

电子技术

影响因子:0.296
ISSN:1000-0755
年,卷(期):2024.53(2)
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